Put every unit to work, across the whole cycle
Lease-up voids, seasonal demand, flexible inventory: the reality of Build to Rent, known as Multifamily in the US. UnderTheDoormat Group manages it for you, or gives you the technology to manage it yourself.
The first year is the one the model forgets
A scheme is underwritten on stabilised occupancy, but the months before it gets there are the ones that hurt. Flexible inventory puts units to work from handover rather than from full let-up.
See how we workEvery empty night is lost revenue
Build to Rent portfolios carry voids through lease-up, swing with the seasons, and shoulder the operational load of running short lets at scale across fragmented channels.
Lease-up voids
Units sit empty while a scheme fills, with no income against the asset.
Seasonal demand
Occupancy and rate swing through the year, and flexible inventory is hard to place.
Operational load
Running short lets at scale means guests, cleaning, pricing and compliance, every day.
Fragmented distribution
Reaching OTAs, corporates and the GDS well takes channels most operators do not have.
One team across the whole value chain
Professional management and multi-channel distribution, backed by our own technology, so every unit performs whether it is stabilised or still filling.
Earning from handover
End-to-end operation from the day the building is ready, not the day it stabilises.
Corporate demand, not just OTAs
Relocation, project and travel-trade bookings through channels most operators cannot open.
Rate that moves with demand
Pricing, availability and channel mix on one platform, adjusted continuously rather than quarterly.
Standards that survive scale
Vetted guests, consistent turnaround and the compliance layer that protects the asset and the lease.
Peak nights and quiet weeks need different answers
Demand does not arrive evenly, and a fixed rate card gives away the good nights while over-discounting the rest. Pricing and channel mix move together, week by week.
Talk to our teamBuild to Rent, in practice
A selection of Build to Rent schemes we manage.
Turning vacant units into a 21% yield premium
Ten apartments delivering 21% more net income than a comparable long-let.
Read the case study
Turning a 5-night stay into 53 nights
A single GDS corporate booking multiplied more than tenfold through extensions.
Read the case studyThree service models, one relationship
Choose how hands-on you want to be. The relationship stays with the Group either way.
Fully Managed
We run it end to end, from guest and pricing to cleaning and compliance. You see the return.
Technology-Led
Take our platform and run distribution and operations in-house, with our tooling behind you.
Hybrid
A blend: we handle the parts you want us to, you keep control of the rest.
One platform connecting pricing, distribution and operations
Whichever model you choose, the solution is delivered through our proprietary technology, so performance stays consistent across the portfolio.
Built and proven over 15+ years. the platform that runs our own managed portfolio, available to you as the engine or the full service.
Build to Rent, answered
The questions owners and operators ask most often before a scheme goes live. If yours is not here, the team will answer it directly.
Will short-term lets affect our long-term lease-up?
Used properly they support it. Flexible inventory covers the lease-up window when units would otherwise sit empty, and converts to long-term as the scheme stabilises. The point is to keep the asset earning while it fills, not to replace the AST strategy.
How do you protect the building and the resident experience?
Every guest is vetted, standards are consistent across the scheme, and the compliance layer sits with us. Residents should not be able to tell which units are flexible.
How long does it take to go live?
Typically six to eight weeks from agreement to first booking, depending on how many units are in the first phase and how much is already in place. Onboarding, systems configuration and standards setup run in parallel rather than in sequence.
Who employs the on-site team?
That depends on the service model. Under Fully Managed the operation is ours end to end. Under Technology-Led your team stays in place and runs on our platform. Hybrid splits it, usually with your team on site and ours on distribution and revenue.
What happens to the units we already have let?
Nothing. Existing tenancies are unaffected and continue on their current terms. Flexible inventory is normally introduced on voids and new units first, so nothing has to be disturbed to start.
How is performance reported?
A single monthly pack covering occupancy, rate, revenue and guest feedback across every unit, with a live dashboard in between. One report for the whole portfolio rather than one per brand or channel.
Let’s talk about your Build to Rent portfolio
Tell us a little about your scheme and how you want to work with us, and the right person will be in touch.