Put every unit to work, across the whole cycle
Lease-up voids, seasonal demand, flexible inventory: the reality of Build to Rent, known as Multifamily in the US. UnderTheDoormat Group manages it for you, or gives you the technology to manage it yourself.
The first year is the one the model forgets
A scheme is underwritten on stabilised occupancy, but the months before it gets there are the ones that hurt. Flexible inventory puts units to work from handover rather than from full let-up.
See how we workEvery empty night is lost revenue
Build to Rent portfolios carry voids through lease-up, swing with the seasons, and shoulder the operational load of running short lets at scale across fragmented channels.
Lease-up voids
Units sit empty while a scheme fills, with no income against the asset and costs compounding across your portfolio.
Seasonal demand
Occupancy and rate swing through the year, and flexible inventory is hard to place without the right channels. Demand is harder to plan and anticipate than it used to be.
Operational load
Running short lets at scale means guests, cleaning, pricing and compliance, every day – a full-time operation most residential teams aren't built for.
Fragmented distribution
Reaching Online Travel Agents (OTAs) and corporates stays takes channels most operators do not have.
One team across the whole value chain
Professional management and multi-channel distribution, backed by our own technology, so every unit performs whether it is stabilised or still filling.
Professional management
End-to-end operations, guest service and asset care to institutional standards, delivered by UnderTheDoormat Group so your team can focus on what you do best.
The guest network only we offer
We are the only short-term rental company on the GDS, the global network that routes corporate and government bookings directly to accommodation. That brings vetted business travellers to your building through channels most operators cannot reach.
A benefit for your residents, not just your P&L
Through our partnership with Way of Life, flexible units open to residents first as a bookable guest suite, to the same standard of vetting and service as any other stay in the building.
Technology & data
Pricing, distribution and operations on one connected platform, with live performance data across every unit so decisions happen while there is still time to act on them.
Build to Rent, in practice
A selection of Build to Rent schemes we manage.
Turning vacant units into a 21% yield premium
Ten apartments delivering 21% more net income than a comparable long-let.
Read the case study
Turning a 5-night stay into 53 nights
A single GDS corporate booking multiplied more than tenfold through extensions.
Read the case studyThree service models, one relationship
Choose how hands-on you want to be. The relationship stays with the Group either way.
Most partners start with a phase of the portfolio. We'll agree the right starting point and growth path for your scheme together.
Fully Managed
We run it end to end, from guest and pricing to cleaning and compliance. You see the return.
Technology-Led
Take our platform and run distribution and operations in-house, with our tooling behind you.
Hybrid
A blend: we handle the parts you want us to, you keep control of the rest.
How we safeguard every stay
This is the question every operator asks before they say yes. Here is exactly how it works, at every stage.
At booking
Every guest is screened and ID-verified before a booking is confirmed, whether they are travelling for corporate, government or leisure purposes.
At check-in
Under our fully managed service, a member of our team meets every guest in person, confirms their ID against the booking, and hands over access directly rather than via a lockbox.
During the stay
24/7 guest support with our team on hand around the clock so any issue is resolved before it reaches your residents or your building management.
After the stay
Every unit goes through a full inventory and condition check, with damage cover in place, before it is handed back or the next guest arrives.
Run to an institutional standard, every day
End-to-end operations, guest service and asset care, with the compliance layer that protects the asset rather than exposing it.
• Professional management across the whole cycle
• Vetted guests and consistent standards
Every channel that matters, on one platform
OTAs, corporate demand and the GDS, reached through the right brand and priced off real operating data rather than guesswork.
• Multi-channel distribution through Veeve, TrustedStays and Hospiria
• Pricing, distribution and operations on one connected system
Build to Rent, answered
The questions owners and operators ask most often before a scheme goes live. If yours is not here, the team will answer it directly.
Will short-term lets affect our long-term lease-up?
Used properly they support it. Flexible inventory covers the lease-up window when units would otherwise sit empty, and converts to long-term as the scheme stabilises. The point is to keep the asset earning while it fills, not to replace the AST strategy.
How do you protect the building and the resident experience?
Every guest is vetted, standards are consistent across the scheme, and the compliance layer sits with us. Residents should not be able to tell which units are flexible.
How long does it take to go live?
Typically six to eight weeks from agreement to first booking, depending on how many units are in the first phase and how much is already in place. Onboarding, systems configuration and standards setup run in parallel rather than in sequence.
Who employs the on-site team?
That depends on the service model. Under Fully Managed the operation is ours end to end. Under Technology-Led your team stays in place and runs on our platform. Hybrid splits it, usually with your team on site and ours on distribution and revenue.
What happens to the units we already have let?
Nothing. Existing tenancies are unaffected and continue on their current terms. Flexible inventory is normally introduced on voids and new units first, so nothing has to be disturbed to start.
Let’s talk about your Build to Rent portfolio
Tell us a little about your scheme and how you want to work with us, and the right person will be in touch.