The Guests Who Don’t Disappear After Summer
Leisure guests fill the peaks and corporate guests fill everything in between. Here’s how capturing both gives BTR and PBSA operators steadier occupancy and a stronger NOI.
Short-term rentals deliver the highest income when they follow demand, and that demand comes in two types. Leisure guests pay premium rates over summer and Christmas, while corporate guests travel all year with their busiest months falling in between.
If you capture both, you get what every BTR and PBSA operator is looking for, which is steady occupancy through the year with higher seasonal rates on top, and that delivers a stronger NOI.
Most short-term rental providers can only reach the first group, which is why short lets are so often treated as a summer fix. At UnderTheDoormat Group we approach distribution differently. Through the leisure peaks we short-let units at uplifted rates, and through autumn, winter and spring our corporate bookings arm, TrustedStays, brings in the business travellers who keep demand consistent.
Why corporate demand strengthens your base
They cancel half as often
Our cancellation rate is 18% against an industry average of around 36%, so when a corporate guest books the stay goes ahead and the income you forecast is the income you receive.
They come back
36% of our bookings are repeat stays, whether that is a project team returning every month or a contractor working on a long-running site, so a single booking tends to become a client relationship.
They fill the week
86% of our GDS stays start Monday to Thursday, compared with 49% on our other channels, which means they sit alongside leisure demand without relying on the holiday season or the academic calendar.
They stay longer
Across our Canary Wharf portfolio, corporate and relocation guests stay 8.2 nights on average, which means fewer turnovers, fewer cleans and less disruption for your residents.
How TrustedStays reaches them
TrustedStays is connected to Amadeus, one of the leading Global Distribution Systems, which puts properties in front of travel management companies such as Navan, FCM and Amex GBT, the platforms businesses use to book accommodation for their staff.
Why timing matters
Corporate travel picks up in October, so rooms that are live in the autumn are in place for the business travel season, while rooms that go live in the new year will have missed it.
Making short lets a year-round strategy
Leisure demand will always deliver the strongest rates at peak times, but it is corporate demand that holds occupancy steady around it. Through TrustedStays, UnderTheDoormat Group can bring both together, so your units earn across the whole year rather than just the summer.
If you would like to see what corporate demand could do for your rooms or units this winter, get in touch and we will talk you through it.