Launching short-term rentals in Oman, from zero to 60+ units
Savills partnered with Hospiria to launch, scale and professionalise a short-stay rental business in Oman: first booking in under 24 hours, and 30× portfolio growth inside a month.
- Sector
- Serviced Apartments
- Market
- Middle East
- Service model
- Technology-led
- Delivered by
- Hospiria, with Visit Oman
Executive summary
Savills identified a clear opportunity across the Middle East: property owners and operators were eager to unlock short-term rental income from their residential portfolios, but doing so required specialist technology, distribution expertise and operational infrastructure that falls outside a traditional property management remit.
Savills had the market relationships, the local operational expertise and the owner trust. What was needed was a partner to provide the short-stay infrastructure. Together with Visit Oman, they launched a fully licensed, end-to-end short-stay rental service.
The market
Oman is establishing itself as one of the fastest-growing short-term rental markets in the region, with Vision 2040 and the Visit Oman partnership providing the regulatory clarity professional operators need to scale.
Specialist infrastructure, outside the traditional remit
Launching and managing short-term rentals at portfolio scale needs enterprise technology, channel distribution, dynamic pricing and round-the-clock guest operations. Building that from scratch is slow, expensive, and a long way from a property advisor’s core business.
The opportunity was real but the window was short: owners wanted proof, and proof meant live bookings rather than a plan.
Hospiria plugged into existing operations, not replacing them
Savills’ residential properties were connected to the Hospiria platform and key OTAs within hours, enabling live listings from the moment of setup. The PMS handles pricing, availability, channel management and performance reporting, giving Savills and their owners real-time visibility.
Round-the-clock reservations management removed the operational burden from the Savills team, while a specialist revenue team ran dynamic pricing and yield optimisation continuously. Operating alongside Visit Oman within a fully licensed framework gave owners and guests compliance and confidence.
30× growth in a month, against regional uncertainty
The partnership launched in Q1 2026. Within a month, what began with a couple of properties had grown to over 60 units under management, with a strong pipeline in onboarding. These results were achieved against a backdrop of rising regional uncertainty, which demonstrates the resilience of demand.
Performance at launch
| Measure | Value |
|---|---|
| First booking after launch | Under 24 hours |
| Properties at launch | 2 |
| Properties within one month | 60+ |
| Average booking value | $830 |
| Average daily rate | $132 |
| Enquiry conversion rate | 33% |
Why UnderTheDoormat Group
Institutional-grade technology
Hospiria provides enterprise-ready PMS and OTA connectivity, built to handle real estate portfolios at scale rather than individual listings.
Hybrid model expertise
Operating at the intersection of real estate and hospitality, a natural fit for firms managing diverse residential portfolios.
Speed and partnership mindset
Onboarding assets rapidly and generating bookings from day one gave Savills early proof points to share with owners and investors.
Regional ambition aligned
Active partnerships across the Middle East support expansion ambitions well beyond Oman.
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